Rising hip-hop artist Ice Spice made a significant impact during Super Bowl LVIII, showcasing her versatility through a major commercial appearance and memorable interactions that resonated across social media.
Starry’s Super Bowl Commercial Featuring Ice Spice
In February 2024, Ice Spice starred in Starry’s first-ever Super Bowl commercial titled “It’s Time To See Other Sodas.” The advertisement featured animated mascots Lem and Lime vying for her attention, symbolizing a shift from traditional lemon-lime sodas to Starry’s refreshing alternative.
The commercial aired between the first and second quarters of the game, marking a significant milestone for both Ice Spice and Starry. The campaign encouraged viewers to “break up” with their old sodas, aligning with the playful narrative of the advertisement.
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Attendance with Taylor Swift and Viral Moments
Beyond her commercial debut, Ice Spice attended the Super Bowl alongside pop icon Taylor Swift. The duo was spotted in a private suite, accompanied by friends and family, including Blake Lively and Andrea Swift.
During the game, Ice Spice’s expressions and interactions garnered significant attention online. A particular moment where she appeared confused about the game’s proceedings went viral, leading to widespread discussions and memes on social media platforms.
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Addressing Viral Reactions
In a subsequent interview on “The Tonight Show Starring Jimmy Fallon,” Ice Spice candidly discussed her Super Bowl experience. She admitted to feeling “incredibly confused” during the game and relied on Taylor Swift’s reactions to know when to cheer. This honest revelation endeared her to fans, highlighting her authenticity and sense of humor.
FAQ
1. What was Ice Spice’s role in the Super Bowl LVIII commercial?
Ice Spice starred in Starry’s “It’s Time To See Other Sodas” commercial, portraying a narrative of choosing Starry over traditional lemon-lime sodas.
2. Who accompanied Ice Spice at the Super Bowl?
She attended the game with Taylor Swift, Blake Lively, and Andrea Swift, among others.
3. Why did Ice Spice’s Super Bowl expressions go viral?
Her candid and confused reactions during the game resonated with viewers, leading to widespread sharing and meme creation on social media.
4. How did Ice Spice respond to the viral attention?
She addressed the reactions in an interview, expressing amusement and acknowledging her unfamiliarity with football, which contributed to her genuine expressions.
5. What impact did the Super Bowl have on Ice Spice’s career?
Her involvement in a high-profile commercial and the viral moments during the game significantly boosted her visibility and showcased her versatility as an artist.
Ice Spice’s multifaceted presence at Super Bowl LVIII exemplifies the intersection of music, marketing, and media in contemporary pop culture, highlighting her rising influence in the entertainment industry.
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